THIS ALL STARTED BY THE SEA We’ve learned to be especially careful on the beach because sand and water reflect sunlight, increasing the amount of UV radiation you’re exposed to. UV rays can even reach below the water's surface, so you can still burn your legs and feet even if they are dangling in the water and feeling cool. Let Bimini-me’s UV50 protective fabric be your guardian. Matching suits and cover-ups are on you. PROTECT THAT FACE.